Microsoft Advertising (Bing Ads)
Microsoft Advertising (Bing Ads)
If you’re running an online store and relying solely on Google Ads, you’re leaving money on the table. Microsoft Advertising (previously Bing Ads) gives UK eCommerce and retail brands a chance to connect with high-value customers across Bing, Yahoo, AOL, and Microsoft’s partner network.
Reach More Customers Where Others Aren’t Looking
Because fewer retailers advertise on Bing, competition is lower and clicks are cheaper. That means you can stretch your ad budget further, especially on product keywords that can cost a fortune on Google.
Microsoft Shopping Campaigns still work much like Google’s, displaying your products directly in search results with photos, prices, and store info. They’re ideal for:
- Clothing & fashion
- Sporting equipment
- Homeware & furniture
- Electronics & tech
- Beauty & personal care
- Gifts & speciality items
Is it worth the time/cost to do?
Running Microsoft Ads doesn’t require starting from scratch. If you’ve already got campaigns running on Google, Microsoft offers a one-click import tool to bring them across. You’ll be live in minutes, with the ability to fine-tune as needed.
Whether you want to run Microsoft Ads alongside your existing campaigns or explore it as a standalone channel, we can help. From campaign setup to ongoing optimisation, we’ll work with you to make sure every pound delivers impact.
Ready to Boost Sales Through Microsoft Ads?
We help eCommerce brands like yours unlock new audiences and grow revenue with Microsoft Advertising. From setting up Shopping Campaigns to optimising for ROAS, we’ll guide you every step of the way.