Ad Tracking Setup
Ad Tracking Setup
Data you can trust. Decisions you can act on.
Accurate tracking is the foundation of any successful digital marketing strategy. Without it, you’re flying blind—wasting budget, missing opportunities, and making decisions on guesswork. We can implement end-to-end tracking solutions that give you full visibility into performance across every channel.
What We Offer
Google Ads Conversion Tracking
From lead forms to purchase events, we implement Google Ads tags that accurately report conversions and sync seamlessly with your ad campaigns. We also support enhanced conversions and server-side tracking for improved attribution.
Microsoft Ads (Bing) UET Tag Setup
We install and configure the Universal Event Tracking (UET) tag for Microsoft Advertising to ensure your Bing Ads campaigns capture essential engagement and conversion data. Our setup supports remarketing and audience targeting as well.
Meta Pixel (Facebook & Instagram)
Our team integrates and configures the Meta Pixel across your store or site to track events like page views, add-to-carts, purchases, and more. We set up standard and custom events to align your tracking with campaign goals, plus configure Conversions API (CAPI) for stronger signal reliability in a cookie-restricted world.
Platforms that we work with
We implement accurate, performance-driven tracking covering GA4, Google Ads, Meta Pixel, and Microsoft Ads. Whether using native integrations or custom setups, we ensure every click and conversion is captured. Our solutions also include GDPR-compliant cookie consent handling, so you stay privacy-safe while scaling ad performance.
GDPR & Cookie Compliance
We make sure your tracking setup is not just powerful, but also privacy-compliant. From cookie consent banners to respecting user preferences, we integrate your analytics tools in line with GDPR, CCPA, and other data protection regulations. Our solutions ensure tracking only activates when legally permitted, protecting your users and your business.
Get Your Tracking Right from Day One
Whether you’re launching a new store, replatforming, or scaling ad spend, proper tracking is non-negotiable. Let our team set you up for success with a future-proof analytics and conversion tracking foundation.
Get in Touch
Some frequently asked questions
Yes, we frequently onboard clients with existing campaigns. We begin with a full audit to identify areas for improvement and build a strategy to maximise results.
Our team specialises in eCommerce PPC campaigns and has a proven track record of delivering high-performance results. We focus on data-driven strategies, transparent communication, and long-term growth.
Our pricing structure is clear and transparent, no hidden fees.
Absolutely. We ensure transparency and provide full access to your Google Ads account, so you can see exactly how your campaigns are performing.
We manage a variety of Google Ads formats, including:
- Search Ads
- Display Ads
- Shopping Ads
- Remarketing Campaigns
- Performance Max Campaigns
Google Ads will generate traffic almost immediately after your campaign goes live. However, optimising for conversions and return on ad spend (ROAS) can take a few weeks. or even months (depending on Ad spend) whilst data is gathered and refined.
Results depend on your industry, target audience, and campaign setup. However, our clients typically see increased traffic, improved conversion rates, and a strong return on investment within the first 30–90 days.
We specialise in supporting Magento, Shopify, and WooCommerce. Our team has deep experience integrating Google Ads with these platforms, including setup of conversion tracking, dynamic remarketing, and Google Shopping feeds. By focusing on these industry-leading platforms, we’re able to deliver highly optimised and efficient PPC campaigns that drive measurable results.